Course Description & Objectives:
- Marketing as the key function of meeting customer needs and competitive threats.
- Key marketing policy decisions-products, pricing, promotion and advertising and the distribution of goods and services in domestic and international markets.
- Marketing research and information its acquisition and analysis as the basis for the marketing strategies and decisions managing the marketing function planning, organizing and control.
- Case studies from different industries and markets to give course participants the opportunity to apply the concepts studied.
- Attitudes of tourists and local people.
- Market analysis and market strategies.
- Psychology, designing and layout.
- Market targeting.
TOU 3202.doc