Tourism Marketing Systems

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Course Code: 
TOU 3202
Course Credit Units: 
Semester 2
Year of Study: 
Year 3
Undergraduate or Graduate Level: 
Undergraduate Level
Academic Programs: 
Course Discipline: 
Course Description & Objectives: 
  1. Marketing as the key function of meeting customer needs and competitive threats. 
  2. Key marketing policy decisions-products, pricing, promotion and advertising and the distribution of goods and services in domestic and international markets. 
  3. Marketing research and information its acquisition and analysis as the basis for the marketing strategies and decisions managing the marketing function planning, organizing and control. 
  4. Case studies from different industries and markets to give course participants the opportunity to apply the concepts studied.
  5. Attitudes of tourists and local people. 
  6. Market analysis and market strategies. 
  7. Psychology, designing and layout. 
  8. Market targeting.
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