Course Description & Objectives:
- The tourist behavior (tourist needs, desires and motives)
- Needs, desires and motives assessment among tourists and travelers.
- Tourist’s learning process. Selecting a tourism or travel destination (information available, perception, benefit segmentation, etc).
- The tourist/traveler’s buying process (attention and awareness, knowledge and comprehension, attitudes, interest and liking, evaluation, preference and desire, intention and conviction, adoption, etc)
- Comparison on old and new tourism in travel behavior and management.
- Management of travel; air, sea, road and rail travel.
- Travel requirements including government procedures, immigration procedures and regulations.
- Operations of travel agencies.
- Travel related automation and technologies in the present world and implications for the travel industry.
- Global terrorism and its implications on travel behavior and management.
- Travel law-rights of travelers, liability of travel agents, class and action suits.
TOU 2205.doc