Advanced Agricultural Marketing | Makerere University Courses

Course Code:

AEC 7204/CAEC 5131

Course Credit Units:

3

Semester:

Semester 2

Year of Study:

Year 1

Undergraduate or Graduate Level:

Graduate Level

Academic Programs:

Master of Science in Agric Economics

College:

College of Agricultural and Environmental Sciences

School:

School of Agricultural Sciences

Department:

Agribusiness & Natural Resource Economics

Course Discipline:

Marketing

Course Description & Objectives:

The course involves topics on: the economic role of prices and approaches to the study of agricultural market organization, conduct and performance, theoretical models of market structure and performance, spatial and intertemporal market linkages, horizontal and vertical integration of agricultural industries and market organizational forms unique to agriculture. Objectives:

To provide students with a theoretical and empirical basis for evaluating agricultural marketing organization and actors for market performance and public policy decision, and to enable them develop and use the tools of economic theory to analyse issues related to the marketing of agricultural commodities

Learning Outcomes:

Students who undertake this course should be able to:

Apply economic theory to explaining problems of agricultural marketing and design strategies for effective market performance
Understand and use the marketing concepts for analysing market structure and performance in agriculture
Apply theoretical models of imperfect market structures to analyse issues of agriculture marketing and inform public policies
Appreciate organizational forms unique to agricultural industries, their importance and performance under a dynamic environment.
Understand price discovery mechanisms under different market structures