Advanced Agricultural Marketing

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Course Code: 
AEC 7204/CAEC 5131
Course Credit Units: 
Semester 2
Year of Study: 
Year 1
Undergraduate or Graduate Level: 
Graduate Level
Course Discipline: 
Course Description & Objectives: 

The course involves topics on: the economic role of prices and approaches to the study of agricultural market organization, conduct and performance, theoretical models of market structure and performance, spatial and intertemporal market linkages, horizontal and vertical integration of agricultural industries and market organizational forms unique to agriculture.                                                                                                                                                                                                                                                              Objectives:

  • To provide students with a theoretical and empirical basis for evaluating agricultural marketing organization and actors for market performance and public policy decision, and to enable them develop and use the tools of economic theory to analyse issues related to the marketing of agricultural commodities
Learning Outcomes: 

Students who undertake this course should be able to:

  • Apply economic theory to explaining problems of agricultural marketing and design strategies for effective market performance
  • Understand  and use the marketing concepts for analysing market structure and performance in agriculture
  • Apply theoretical models of imperfect market structures to analyse issues of agriculture marketing and inform public policies
  • Appreciate organizational forms unique to agricultural industries, their importance and performance under a dynamic environment.
  • Understand price discovery mechanisms under different market structures
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