Marketing Management

Home >> Courses Catalogue >> Marketing Management
Course Code: 
TOU 3103
Course Credit Units: 
Semester 1
Year of Study: 
Year 3
Undergraduate or Graduate Level: 
Undergraduate Level
Academic Programs: 
Course Discipline: 
Course Description & Objectives: 

Course Description:The course provides knowledge on concepts and principles of marketing and how they apply to tourism development. Students gain knowledge and skills in creating customer-focused marketing strategiesCourse Objectives:

  • Knowledge of  marketing
  • Analyze marketing opportunities tourism and hospitality and
  • Demonstrate the knowledge of developing, planning and implementation of marketing strategies and programmes in the tourism and hospitality businesses
  • Demonstrate the knowledge and understanding of marketing and its application to the tourism sector


Learning Outcomes: 
  • Learn the concepts and principles of tourism marketing
  • Learn how to apply various marketing strategies in tourism
  • Learn to develop a tourism marketing plan
File Attachments:
File TOU 3103 Marketing Management.docx17.29 KB samba porno porno gratis x