Marketing Management

Course Description:The course provides knowledge on concepts and principles of marketing and how they apply to tourism development. Students gain knowledge and skills in creating customer-focused marketing strategiesCourse Objectives:

• Knowledge of  marketing
• Analyze marketing opportunities tourism and hospitality and
• Demonstrate the knowledge of developing, planning and implementation of marketing strategies and programmes in the tourism and hospitality businesses
• Demonstrate the knowledge and understanding of marketing and its application to the tourism sector