Tourism Destination Management

Course description:The course focuses on providing knowledge to students about models and theories of destination management, management needs and processes. It equips students with skills to handle tourists/visitors, host communities, private sector and public sector at various destinations – to enable a destination achieve sustainability and enhance tourist visitor satisfaction.Course objectives:

• Formulate, integrate and coordinate sustainable policies for the public and private sector
• Destination Management: Concepts, theories and strategies
• Utilize cluster networks and value chains to enhance a destination competitiveness
• Design a tourism destination management information system to collect statistics and other data needed to assess visitor profiles