Tourism Destination Management

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Course Code: 
TOU 2216
Course Credit Units: 
Semester 2
Year of Study: 
Year 2
Undergraduate or Graduate Level: 
Undergraduate Level
Academic Programs: 
Course Discipline: 
Course Description & Objectives: 

Course description:The course focuses on providing knowledge to students about models and theories of destination management, management needs and processes. It equips students with skills to handle tourists/visitors, host communities, private sector and public sector at various destinations – to enable a destination achieve sustainability and enhance tourist visitor satisfaction.Course objectives:

  • Formulate, integrate and coordinate sustainable policies for the public and private sector
  • Destination Management: Concepts, theories and strategies
  • Utilize cluster networks and value chains to enhance a destination competitiveness
  • Design a tourism destination management information system to collect statistics and other data needed to assess visitor profiles


Learning Outcomes: 
  • Identify tourism destinations and branding
  • Clearly understand tourism  market positioning and branding

Skills development, destination management strategies

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