AGRICULTURAL MARKETING

Marketing, its functions, objectives and role in national economic development. Elementary price analysis, economic analysis and the marketing process. The institutional, functional and commodity approaches of agricultural marketing. Market organization, agricultural marketing and government. Gender issues in agricultural marketing. Improvement in the marketing system through farmer, individual, cooperative and government action.                                                                                                                                                                                                                                                    Objectives;

• The structure  and functions performed by the marketing system
• Marketing principles and practices and their relevance in agricultural business
• The basic economic concepts applied to understand the market forces that affect prices and how they can be best employed for efficient and profitable operation in the market place.