Agricultural Marketing Management

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Course Code: 
ABM 7201
Course Credit Units: 
Semester 2
Year of Study: 
Year 1
Undergraduate or Graduate Level: 
Graduate Level
Course Discipline: 
Course Description & Objectives: 

Introduction: marketing concepts, importance of marketing. Commodity Marketing: cash and food crops, livestock and their products, fish and fish products, honey, market liberalization, agricultural markets and institutions. New Product Development: innovation, new product development process, adoption and diffusion processes. Product Management: product concept, product mix, product line extensions and deletions, product branding. Consumer behaviour and Market Segmentation: consumer behaviour, market segmentation. 

Agricultural Marketing Management
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