Business strategy. Strategic business unit. Strategy development and implementation. Generic strategies: differentiation, focus, low cost, pre-emptive move. Growth strategies: market penetration, market development, product development, diversification and vertical integration. Objectives:·To introduce students to a wide range of strategic issues faced by modern business organizations·To introduce students to the theories, techniques and tools used by managers to formulate, implement and evaluate strategies designed to establish and maintain competitive advantage.
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 ABM 3201 BUSINESS STRATEGY.docx | 23.8 KB |