COMMODITY MARKETING | Makerere University Courses

Course Code:

ABM 2207

Course Credit Units:

4

Semester:

Semester 2

Year of Study:

Year 2

Undergraduate or Graduate Level:

Undergraduate Level

Academic Programs:

Bachelor Of Agribusiness Management

College:

College of Agricultural and Environmental Sciences

School:

School of Agricultural Sciences

Department:

Agribusiness & Natural Resource Economics

Course Discipline:

Agriculture

Course Description & Objectives:

The Agribusiness system, Role of marketing in the Agribusiness system, evaluation of performance, Application of marketing concepts to agribusiness: the role of marketing in the agribusiness firm. Understanding consumer demand and agribusiness supply, Matching supply and demand in agribusiness markets. Objectives:

To become familiar with the marketing forces and their application in the agriculture/food sector.
To understand the supply and demand factors that influences the marketing of agricultural commodities

Learning Outcomes:

Understand the purpose and function of commodity market institutions
Understand how commodity prices are discovered through fundamental supply and demand conditions
Evaluate risk management strategies and develop marketing plans