Home >> Courses Catalogue >> COMMODITY MARKETING
Course Code: 
ABM 2207
Course Credit Units: 
Semester 2
Year of Study: 
Year 2
Undergraduate or Graduate Level: 
Undergraduate Level
Course Discipline: 
Course Description & Objectives: 

The Agribusiness system, Role of marketing in the Agribusiness system, evaluation of performance, Application of marketing concepts to agribusiness: the role of marketing in the agribusiness firm. Understanding consumer demand and agribusiness supply, Matching supply and demand in agribusiness markets.                                                                                                                                                                                                                                                                                                                               Objectives:

  • To become familiar with the marketing forces and their application in the agriculture/food sector.
  • To understand the supply and demand factors that influences the marketing of agricultural commodities


Learning Outcomes: 
  • Understand the purpose and function of commodity market institutions
  • Understand how commodity prices are discovered through fundamental supply and demand conditions
  • Evaluate risk management strategies and develop marketing plans
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