Consumer Behaviour

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Course Code: 
TOU 2214
Course Credit Units: 
Semester 2
Year of Study: 
Year 2
Undergraduate or Graduate Level: 
Undergraduate Level
Academic Programs: 
Course Discipline: 
Course Description & Objectives: 

Course Description:The course explores concepts in consumer behaviour, and provides knowledge which enables the student to understand consumer perceptions, needs and motivation.Course Objectives

  • To develop an understanding of consumer behaviour from a variety of perspectives (multicultural, interdisciplinary, etc.).
  • To develop an appreciation for and understanding of how marketing research, marketing strategy, and basic research on intra- and interpersonal processes play multiple roles in the discipline of tourism marketing.
  • Develop an understanding of peoples' consumption-related behaviours and to develop and evaluate marketing strategies intended to influence those behaviours in tourism


Learning Outcomes: 
  • Learn how to effectively meet the needs of buyers in the market
  • Learn new knowledge on how to influence buyers

Learn how to become an effective seller

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