Consumer Behaviour

Course Description:The course explores concepts in consumer behaviour, and provides knowledge which enables the student to understand consumer perceptions, needs and motivation.Course Objectives

• To develop an understanding of consumer behaviour from a variety of perspectives (multicultural, interdisciplinary, etc.).
• To develop an appreciation for and understanding of how marketing research, marketing strategy, and basic research on intra- and interpersonal processes play multiple roles in the discipline of tourism marketing.
• Develop an understanding of peoples' consumption-related behaviours and to develop and evaluate marketing strategies intended to influence those behaviours in tourism