Research Methods

Course objectives:

• Acquire of knowledge on research and research process
• Acquire skills on  how to conduct tourism research, analyze and present the data
• Acquire Knowledge and skills to write a research proposal and report

Course Outline:

• Principles of research – research and the state of knowledge
• The research process; conceptualization of the research problem, formulating objectives, questions, hypotheses
• Research types and designs (descriptive studies, analytical studies, experimental research, forecasting studies, etc)
• Sampling and sample designing
• Principles of literature review
• Data collection instruments and techniques
• Data handling, processing and analysis (record forms, coding, basic parametric and non-parametric forms of data analysis, testing hypotheses, etc)
• Reporting research results (writing a report and types of research reports, verbal presentations, etc)
• Computer application in tourism research
• Tourism research and potential tourism research opportunities and areas
• Ethics in research