Research Methods

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Course Code: 
RHM 2201
Course Credit Units: 
Semester 2
Year of Study: 
Year 2
Undergraduate or Graduate Level: 
Undergraduate Level
Academic Programs: 
Course Discipline: 
Course Description & Objectives: 

Course objectives:

  • Acquire of knowledge on research and research process
  • Acquire skills on  how to conduct tourism research, analyze and present the data
  • Acquire Knowledge and skills to write a research proposal and report

Course Outline:

  • Principles of research – research and the state of knowledge
  • The research process; conceptualization of the research problem, formulating objectives, questions, hypotheses
  • Research types and designs (descriptive studies, analytical studies, experimental research, forecasting studies, etc)
  • Sampling and sample designing
  • Principles of literature review
  • Data collection instruments and techniques
  • Data handling, processing and analysis (record forms, coding, basic parametric and non-parametric forms of data analysis, testing hypotheses, etc)
  • Reporting research results (writing a report and types of research reports, verbal presentations, etc)
  • Computer application in tourism research
  • Tourism research and potential tourism research opportunities and areas
  • Ethics in research


Learning Outcomes: 
  • Knowledge on research and research process
  • Skills to conduct tourism research.
  • Skills to analyze and interpret tourism research data.
  • Skills to write a high quality research proposal and report
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