Tourism Product Development and Pricing

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Course Code: 
TOU 3126
Course Credit Units: 
4
Semester: 
Semester 1
Year of Study: 
Year 3
Undergraduate or Graduate Level: 
Undergraduate Level
Academic Programs: 
Department: 
Course Discipline: 
Course Description & Objectives: 

Course explains the features of a tourism product and equips students with skills of product analysis and planning. It provides knowledge on product pricing and how it influences tourism product value and success. 

Learning Outcomes: 
  • Knowledge and skills to develop a tourism product
  • Skills to price and strategize a product and project.

Knowledge and skills of tactful pricing

Tourism Product Development and Pricing
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