AGRICULTURAL COMMUNICATION | Makerere University Courses

Instructor:

H Sseguya, G Karubanga

Course Code:

EEE 4102

Course Credit Units:

Semester:

Semester 1

Year of Study:

Year 4

Undergraduate or Graduate Level:

Undergraduate Level

College:

College of Agricultural and Environmental Sciences

School:

School of Food Technology, Nutrition and Bioengineering

Department:

Food Technology and Human Nutrition

Course Discipline:

Agriculture

Course Description & Objectives:

Overview of the concept of communication and the communication process. Focuses on communicating agricultural information through the press/media and technical/professional publications targeting mass audiences: Concept/meaning and importance of agricultural communication vs. agricultural journalism; Types of mass media (conventional vs. modern media: new ICTs); The role of mass media in agricultural communication; Techniques and skills in news writing, including writing for the press/media (with special emphasis on writing for news papers and other conventional/traditional mass media such as radio, Television) and writing and editing of extension and technical/professional publications. Designing a communication strategy for agricultural extension and related programmes.

Learning Outcomes:

Overall objective To enable students understand the role of (mass) media in communicating agricultural information and build their capacity in designing effective agricultural (extension) messages for relevant mass audiences and selecting and using appropriate mediaSpecific objectivesBy the end of this course students should be able to:

Understand the concept and relevance of agricultural communication as an important strategy in communicating agricultural/extension messages
Write and communicate agricultural information/extension messages to relevant mass audiences effectively via appropriate (mass) media (i.e. news papers, radio, TV; including farm/home radio and TV programmes; media forums) and extension publications (e.g. magazines, pamphlets/bulletins, leaflets, folders)
Write and edit technical/professional publications (news articles, magazines, pamphlets)
Design an effective communication strategy for agricultural extension and related programmes.

File Attachments:

Attachment	Size
EEE 3102 INTRODUCTION TO COMMUNICATION AND EXTENSION METHODS.docx	30.23 KB