Strategic Management for Agribusiness

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Course Code: 
ABM 7104
Course Credit Units: 
Semester 1
Year of Study: 
Year 1
Undergraduate or Graduate Level: 
Graduate Level
Course Discipline: 
Course Description & Objectives: 

Introduction: Business strategy. Strategic business unit. Evolution of management systems. Strategic market management. Customer analysis: Segments. Motivations. Unmet needs. Lead users. Competitor analysis: Identifying competitors. Potential competitors. Understanding competitors (dimensions). Market analysis: Dimensions of market analysis. High growth markets. Competitive overcrowding and shake-out. Environmental analysis: Technology. Government. Economics. Culture. Demographics. Forecasting environmental trends. Scenario analysis

Strategic Management for Agribusiness
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