Strategic Management for Agribusiness

Introduction: Business strategy. Strategic business unit. Evolution of management systems. Strategic market management. Customer analysis: Segments. Motivations. Unmet needs. Lead users. Competitor analysis: Identifying competitors. Potential competitors. Understanding competitors (dimensions). Market analysis: Dimensions of market analysis. High growth markets. Competitive overcrowding and shake-out. Environmental analysis: Technology. Government. Economics. Culture. Demographics. Forecasting environmental trends. Scenario analysis